Top 10 Richest Male WWE Stars in the World in 2026

Who Are the Top 10 Richest Male WWE Stars in the World in 2026?

World Wrestling Entertainment (WWE) isn’t just a sports-entertainment powerhouse — it’s a financial machine that helps its biggest stars turn fame into fortune. Some WWE performers become global icons, using their wrestling careers as springboards into Hollywood, business ventures, and endorsements. By 2026, several legendary WWE men have amassed multi-million-dollar fortunes thanks to diversified income streams beyond the wrestling ring.

Let’s explore the Top 10 Richest Male WWE Stars in the World in 2026, where they’re from, and how much they’re worth.

1. Vince McMahon – Approximately $3.2 Billion (USA)

Who Is He?

Vince McMahon is the architect of modern professional wrestling. As former Chairman and CEO of WWE, he transformed a regional wrestling company into a global entertainment brand.

How He Made His Fortune

• WWE Ownership – McMahon’s primary wealth comes from his long-held majority stake in WWE, corporate leadership, and stock ownership.

• Media Rights & Licensing – McMahon presided over massive TV deals and profitable WWE Network/streaming contracts.

• Business Ventures – Beyond wrestling, he has launched and invested in businesses connected to combat sports and entertainment.

Country

United States of America

Vince’s wealth dwarfs most professional athletes because he wasn’t just a performer — he was the executive driving the entire industry.

2. Dwayne “The Rock” Johnson – About $800 Million+ (USA)

Who Is He?

Dwayne Johnson, known worldwide as The Rock, is arguably the most successful crossover WWE star ever. After dominating the ring in the late 1990s and early 2000s, he became a Hollywood icon.

Sources of Income

• His success in cinema, driven by leading roles in globally successful movie series and high-budget productions, has become one of his biggest sources of income.

• Business Ventures — Johnson owns production companies, his own tequila brand (Teremana), and participates in major endorsement deals.

• WWE Legacy Pay & Merchandise — He continues to receive royalties and payment for WWE special appearances.

Country

United States of America

From People’s Champion to global movie star, The Rock’s net worth continues to climb thanks to his consistent success on screen and in business.

3. Triple H – About $250 Million (USA)

Who Is He?

Paul Levesque, better known as Triple H, has been one of the defining forces of WWE’s in-ring and behind-the-scenes success. Beyond wrestling, he has helped build WWE’s developmental system (NXT) and handled creative leadership roles.

Income Breakdown

• Corporate Leadership Income – His wealth has been greatly increased through high-level management positions and long-term equity involvement within the organization.

• Wrestling Career Earnings – Long-term in-ring success plus merchandise revenue.

• Entrepreneurial Projects & Strategic Direction – By helping shape future stars and strengthening the organization’s brand identity, he has built a steady foundation for long-term financial success.

Country

United States of America

Triple H’s unique role in WWE’s corporate and entertainment side has helped him secure wealth similar to top performers.

4. John Cena – Around $80–85 Million (USA)

Famous For

John Cena is one of WWE’s most recognizable faces — and he continues that fame in Hollywood. A 16-time WWE World Champion, Cena has also starred in movies (Peacemaker, Fast X, Blockers), released a rap album, and appeared in major endorsements.

How He Built His Fortune

• Film & Television Roles — Cena’s Hollywood earnings significantly outpace his wrestling pay.

• Brand Deals — Long-term partnerships with companies like Honda and Gillette.

• WWE Contracts & Merchandising — Ongoing payment for merchandise and special WWE appearances.

Country

United States of America

Cena bridges sports entertainment and Hollywood like few others.

5. “Stone Cold” Steve Austin – About $30 Million (USA)

Who Is He?

Steve Austin was the face of WWE’s Attitude Era, a time when WWE became a worldwide sensation. Though retired from full-time wrestling, Austin remains influential with podcasts, public appearances, and recurring WWE roles.

Money Streams

• Revenue from Digital Platforms — He earns consistently through active participation in online media channels and regular content projects.

• Past WWE Earnings — High paydays during wrestling’s boom years.

• Endorsements & Licensing — Merchandise still sells well thanks to his iconic status.

Country

United States of America

Austin continues to profit from his legendary persona decades after his peak wrestling career.

6. Brock Lesnar – About $25 Million (USA)

Who Is He?

Brock Lesnar is one of the most physically dominant WWE stars of the modern era. He also competed successfully in the UFC, making him one of pro wrestling’s toughest crossover competitors.

Earnings Sources

• WWE Contracts — Even with limited appearances, his pay remains significant.

• UFC Money & Licensing — Past MMA deals add to his total worth.

• Merchandising Deals — Fan-favorite merchandise sales.

Country

United States of America

From Suplex City to global recognition, Lesnar’s wealth has grown thanks to his fight versatility and superstar status.

7. Roman Reigns – Approx. $20–23 Million (USA)

Who Is He?

Roman Reigns (Leati Joseph Anoaʻi) is widely regarded as WWE’s Top Active Performer. He has led major storylines, headlined countless pay-per-views, and been positioned as the face of the company for nearly a decade.

Wealth Breakdown

• WWE Salary — Reigns reportedly earns one of the highest contracts in the company.

• Endorsements — Brand deals, merchandise, and exclusive partnerships.

• Media Ventures & Public Visibility — Income earned through film and television work, along with carefully cultivated personal branding efforts.

Country

United States of America

As a dominant figure in modern WWE, Reigns earns not just from wrestling but also from sponsorships and royalties.

8. Chris Jericho – Around $18 Million (Canada)

Who Is He?

Chris Jericho is a multi-talented performer whose career spans WWE, music (Front Line Assembly), podcasts, and AEW. A pioneer of blending entertainment with wrestling, he remains one of the wealthiest Canadian pro wrestlers.

What Contributes to His Wealth

• Long-term Wrestling Career — Major contracts across WWE, AEW, and New Japan.

• Media Projects — Podcasting, TV appearances, and music royalties.

• Merchandising — Merchandise sales and brand deals.

Country

Canada

Jericho’s financial success comes from being a versatile entertainer and wrestling veteran.

9. Seth Rollins – About $12 Million (USA)

Who Is He?

Seth Rollins (Colby Lopez) is one of WWE’s most prominent current in-ring talents. Known for his athleticism and storytelling, Rollins holds multiple world title reigns and continues to be a central figure in WWE programming.

Income Sources

• WWE Salary — One of the better-paid active performers.

• Merch & Royalties — Strong merchandise sales.

• Public Engagement & Media Partnerships — Revenue earned from special event appearances and promotional agreements.

Country

United States of America

Rollins represents the modern era’s top financial performers in WWE.

10. Cody Rhodes – About $10–15 Million (USA)

Who Is He?

Cody Rhodes has had a remarkable career both inside WWE and in other wrestling promotions. Returning to WWE with major momentum, he has regained top status and lucrative deals.

Wealth Breakdown

• WWE Salary — Top-tier contract due to marquee status.

• Sponsorships & Broadcast Work — Earnings derived from collaborative brand campaigns and television appearances.

• Legacy Merchandise — Strong sales due to popularity and influence.

Country

United States of America

Rhodes caps the top 10 richest list thanks to his blend of wrestling success and merchandise appeal.

Summary: 2026’s Top 10 Richest Male WWE Stars

Final Thoughts

WWE has been a launchpad not only for wrestling fame but also for incredible wealth. Some stars continue to earn primarily from WWE contracts, while others like The Rock and John Cena have expanded into acting and business — hugely boosting their net worth. Meanwhile, figures like Vince McMahon show how corporate strategy and ownership can create staggering financial success.

Whether they’re still performing in the ring or dominating screens and stages around the world, these ten men represent the pinnacle of financial achievement in wrestling by 2026.