SEO Trends for 2024?

The quality of content is critical in modern website promotion. Quality means not only literacy, informativeness and usefulness, but, first of all, uniqueness.

Unique content is texts and images that have not been published on other resources. At the same time, there are two types of uniqueness – technical and semantic. The difference between them becomes more and more noticeable every year.

A technical way to increase the uniqueness of content involves the use of synonyms, changing the structure of the text, paraphrasing in order to obtain 95-100% originality.

The semantic method requires more serious work with various sources, a deep immersion in the topic and writing a fundamentally new text, including structure, presentation of material, conclusions and solutions.

Technical uniqueness is the basic assessment of the material, but the emphasis is gradually shifting to information value and expertise.

Why unique content remains the main factor of a quality website

Websites are ranked by all search engines based on their degree of demand. A resource’s position goes up if visitors visit it more often, more often, and stay longer. Search algorithms are very complex, they take into account a lot of factors, but the uniqueness of the content always remains basic. Search engines reward unique content that is relevant to the search query. For the use of stolen texts and images by search engines, sanctions are imposed.

Unique content is extremely important from a copyright perspective. Posting someone else’s content without indicating the original source is a violation of copyright law.

If an author files a plagiarism complaint, the consequences for the site and its owner can be quite serious. If you provide citations to cover a topic in your article, be sure to credit the author or link to the original source, following the principles of fair use.

High-quality unique content is evidence of the authority of the source and proof of your respect for your clients. A potential client wants to find on a new website:

answers to your questions (queries);
new interesting information;
useful information and recommendations.
Having received what he was looking for, he is ready:

make a purchase;
return for goods or services later;
recommend the site to others, etc.

The visitor devotes his time to you. Does it make sense to appear in an unfavorable light to him, giving up the main weapon in the competitive struggle – unique, useful, relevant information? 

Where to get high-quality unique content? 

Write it yourself. An excellent source for original, unique content will be your knowledge of the subject matter of the web resource, product or service. The author’s thoughts, ideas and inspiration, turned into characters and lines, will need to be subtracted, edited, structured. For this purpose, it is advisable to invite a proofreader or editor.
Involve company employees. If your busy schedule does not allow you to fill the site with content yourself (writing articles takes a lot of time), you should delegate the task. Competent employees who have knowledge of the information will prepare unique content. Proofreading and checking the uniqueness of content using special services is also required in this case.
Order from third party authors. At your service are both specialized agencies and freelance copywriters on numerous exchanges, forums, and thematic communities. Professional copywriters, as a rule, set a price tag for 1000 characters. The services of competent specialists are worth the money.
Use translations from foreign sites (necessarily with a link to the original source).
Use UGC user-generated content (customer reviews, comments, extensive reviews), motivating activity through awards in competitions, for example. 

What are the risks of using non-unique content on the site?

Not only does non-unique content not bring any benefit to the target audience and harms the company’s image, but it also threatens the resource with complete withdrawal from the index. The negative scenario is developing progressively – first, the site’s position in the rankings decreases, and in the end, users will be “saved” from a useless resource.